Facebook Pixel Setup service

Facebook Pixel on your website, you can learn more about how users act, improve their advertising efforts, and get more customers. In this article, you will learn the step-by-step guide to Facebook pixel setup to make your marketing efforts more effective.

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Steps To Set Up Facebook Pixel On Your Website

For Facebook ads pixel Setup, you must first have a website. There are several ways to set up Facebook Pixel. However, among the several options, if you choose to set up Facebook Pixel manually, it would be easy for you if you take a developer’s help. 

Now, follow the below steps to set up the Facebook or Meta Pixel on your website-

Step 1: Connect To New Data Sources

First, go to your Meta or Facebook Event Manager. From there, click on Connect Data Sources and then select the Web option. Now, to continue further, click on Get Started.

Step 2: Set Up Web Events

To set up your web events, you have to select how you would prefer to connect the website to send web events. Select the Facebook Pixel option and then clinic on Connect.

Step 3: Create a Pixel

In this step, you will create your pixel by entering a name. First, choose a name for your pixel and then enter the URL of your website in the box. Next, click on Continue.

Remember, you must put effort into choosing a name for your pixel. Do not just pick a random name for your pixel because the pixel’s name will represent your business. So, you must be serious while selecting a name for your pixel

Moreover, for one ad account, you will only get to create one pixel. However, if you want to use more than one pixel for each ad account, you can use the Facebook business pixel setup.

Facebook pixel setup

Step 4: Install Some Codes of Facebook Pixel To Your Website

To make the Facebook Pixel start gathering information for your website, you must add Facebook Pixel codes on your website. 

Three options are available on the “Connect Website Activity Using Pixel” page. Now, you have to select any of the options depending on your website platform. 

If you are wondering how to set up Facebook pixel in WordPress, select the Use A Partner Integration option. Also, in the case of the question, “How to setup Facebook pixel in Squarespace?” you have to select the same option. So, choosing the Use a Partner option will take you to several steps of connecting your Facebook Pixel. Here, you will not require any coding. 

However, if you have a developer to help you with your website code, you have to click on the Email Instructions. It will help you send everything to the developer they will require to install the Facebook Pixel.

Now, if none of the above-mentioned options work for you, click Install Code Manually. It will help you to add the code directly to your website. To do so, follow the below steps-

  • Select Install Code Manually
  • Next, select the green color Copy Code option. 
  • Just above the /head> tag in the header code of your website, paste the pixel code there. If you’re using a header template, paste it into every page. Then, select Continue.
  • Next, turn on the Automated Advanced Matching option if you need it. Turning it on will help you to gather larger audiences by tracking conversions more precisely.
  • Next, select Continue.
Install Some Codes of Facebook Pixel To Your Website

Step 5: Set Up Pixel Events

In this step, you will learn how to set up Facebook Pixel Events. Follow the below steps to set up Facebook Pixel Events:

  1.  First, click on the Open Event Se Up Tool. 
  2. Next, click on Settings after choosing the Facebook Pixel Id. 
  3. After that, scroll down a little to get Open Event Setup Tool option. 
  4. Next, the Set Up Events page will appear. On the page, enter the URL of your website and click on Open Website
  5. After that, you will get a list of events suggested by Facebook. You can see the review of every event by clicking on the Review option. 
  6. After reviewing the events, choose Confirm if you like the event or choose Dismiss to review another. 
  7. Lastly, to continue, select on Finish Setup option. 


If you face a problem setting up the pixel, you can again return to this step from the Events Manager. 

Step 6: Verify Your Pixel Is Working 

Use the Facebook Pixel Helper Chrome extension to ensure the pixel is set up correctly. It will show if the pixel is working the way it should.

That is all! Following these steps, you can set up a Facebook Pixel on your website. If you are looking for Facebook Pixel setup services, Trackingagency will help you.

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Install Some Codes of Facebook Pixel To Your Website


That is all about Facebook Pixel Setup. This article has made the Facebook pixel ad setup easier for you. By following the instructions correctly, you can boost your business with the help of Facebook Pixel. Everything is possible with Facebook Pixel, from tracking your user behavior to increasing conversions.

Is Pixel For Facebook Free? 

The Facebook Pixel is free for websites. It calculates the efficiency of Facebook advertisements and tracks conversions. So, you can understand your audience better using Facebook Pixel.

What Is Facebook Pixel App?

The Facebook pixel is a website code that enables you to track, improve, and create audiences for your advertising efforts. By understanding the actions of visitors on your website, you may use this as an analytics tool to determine how effective your advertising is. 


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