Tag Manager Setup Service

Do you want to optimise your tag deployment? Or do you want to reduce your Tag Configuration errors? Well, all these have one solution. That is Tag Manager Setup. It helps to manage marketing tags and increase agility.

Price Package

Simple And Transparent Pricing

trackingagency always provides service according to your budget, so why delay it, start today

Basic Plan



Business Plan



Premium Plan



ask us

I’ll be needing the login details of your website and the Admin access to your Google Tag Manager and Google Analytics accounts.


If I can get all the access needed for the setup, I can complete it under 12 hours. But sometimes the access takes time, so I have set a standard delivery time of 2 days.


Do you want to optimise your tag deployment? Or do you want to reduce your Tag Configuration errors? Well, all these have one solution. That is Tag Manager Setup. It helps to manage marketing tags and increase agility. You have to first create the Tag Manager, create Trigger, and then give a preview of your changes. Moreover, you will get to know here about the basic Tag Manager setup, Event Tracking, Facebook Pixel set-up, and so on.

So let us not beat around the bush anymore and get to the topic straight.

Basic Tag Manager Setup

Here, you will get to know about the container setup Google tag manager as well.

Firstly, you have to go to the Tag Manager and click the Accounts Tab from there. Then select Create Account. Now, give a name to the account and choose your country. 

After that, you must give the Container Name and select the type. Then click on Create by agreeing to all terms and conditions.

Tag Manager
Tag manager setup

How To Setup Facebook Conversion API With Google Tag Manager

To set up your Facebook Conversion API with Google Tag Manager, you have to go through the server-side container first. Then select Templates. You will have options, from there choose Search Gallery. 

Now, select “Facebook Conversion API Tag” to add it to the workspace. Then click Tags > New. 

You can now choose a Tag type as per the “Facebook Conversion API Tag”. Afterwards, add the API Access Token Code and Facebook pixel ID. You can give any code to the Test Event code and choose Website on the Action Source. 

Now, we have to create a trigger by pressing Triggering. Then click on Some Events and Client Name Equals GA4. At last, save the tag.

How To Setup Event Tracking In Google Tag Manager

The below steps will tell you how to set up google analytics in tag manager.

Step 1: Create A Google Analytics

Here, you will need to make a GA4 Event Tag. For that, you have to first go to the Google Tag Manager. Click on Tags, then New. You can give a name to your GA4 Event Tag. Afterwards, select GA4 Event and go to the Configuration tag. Select the Google Analytics: GA4 Configuration Tag. You can give a name to your event in the section Event Name which will be visible on the GA4 reports.

Step 3: Preview All Changes

It is important to give check the recorded data. To do so, click on Preview. Then you can select Sign up for the newsletter.

Step 2: Create A Trigger

Creating a trigger will allow users to reach where you want them to reach. To make a trigger, go to the triggering box and click on + located at the top. Now give a name to your trigger. If you want, you can add some conditions to send your event. Again, to send your event, different button labels can differ. However, to add a condition to your event, you have to the Trigger Configuration box, select All Elements, and then Some Clicks. Now, you can set the trigger conditions. You will need to click on Text that has a Sign-Up option for the newsletter. Lastly, you have to save the changes. A Page View Trigger can be helpful for events to trigger if anyone views the page.

How To Setup Facebook Pixel In Google Tag Manager

In order to set up a Facebook Pixel in Google Tag Manager, you are to first install it and then add it to your

Step 1: Install Facebook Pixel

In order to set up a Facebook Pixel in Google Tag Manager, you have to first go to your Facebook Account. Then open Ad Manager and choose Pixel Tab. From that, you create a Pixel and give a name to it. Make sure you have agreed on all terms and conditions. Then select Action > View Pixel. Next, copy your Pixel and open the Google Tag Manager. Then choose Tag, Tag Configuration, and Custom HTML. Now you have to paste the Facebook Pixel on the HTML section that you have copied. Also, give a name to the tag. In the last step, you will need to select the Triggering and All pages. Then simply click Save and Publish.

Step 2: Add Facebook Pixel

Now, it is time to add the Facebook Pixel to the Google Tag Manager. For that, we have to log into the GTM workspace. Then click on Tags > New. Afterwards, give a name to your Pixel and select the “Custom HTML” tag type. You have to paste the code that you have copied into the HTML section. Or you can simply go back to the Facebook Event Manager to copy the code. Now, select your pixel and the “Install code manually”. Make sure you have copied the entire pixel code and paste it on the Custom HTML tag. Lastly, choose All Pages Trigger and press on the blue Save button.

Trusted Company

Unveiling the Path to Unprecedented Success

Success is a result of clear and well-defined goals. Setting specific, measurable, achievable, relevant, and time-bound (trackingagency) goals provides you with a roadmap for your journey.

Trust By Over 100+ Big Companies And Freelance

Tag Manager

Frequently Asked Questions

Those who want to prevent their website from any potential damage must opt for a Tag Manager Setup. It will make sure that your website doesn’t break while testing anything. Furthermore, setting up the Tag Manager helps in speeding up the Google Analytics processes. Especially, the marketers who have minimum knowledge about coding, shall not avoid the importance of Google Tag Manager.

What is an example of a Tag Manager?

The segment of code that marketers receive from third-party vendors, like Facebook Ads is an example of Tag Manager. This code is used to collect information and send them for the engagement of Facebook Ads.

Why is Tag Manager used?

Tag Manager is used to manage marketing tags on the website. Also, it eliminates the need for modifying code.


Our Latest Project

Collaboration played a pivotal role in the success of my last work. I recognized the value of seeking input from diverse perspectives. By leveraging the strengths of a team, I could tap into a collective pool of ideas and expertise.

Scroll to Top